Creative tech being the chosen career path, Anirudh Goutham has worked across domains ranging from healthcare communications, advertising and was also part of India’s largest VFX house before he took the plunge into entrepreneurship. He started his entrepreneurship journey with an animation studio of his own before including technology in the form of web and mobile apps. With a team that creates content and codes, it was natural for him to foray into interactive and immersive experiences. Anirudh has worked with customers such as Amazon, Infosys, Titan, Etihad, McDonald’s, Sweden Embassy, Astra Zeneca and delivered event experiences, experience centers and digital campaigns. After designing and delivering digital customer experiences across India and Dubai, for over a decade, Anirudh identified a gap/ opportunity in the employee experience domain during the pandemic.